Insightful Research Solutions
Ethnography and market research services that provide valued qualitative insight about consumer behavior.
Discover Avant Amour
At Avant Amour, we specialize in Ethnography and Indepth Interview, focus group discussion ,phenomenology and semiotics and other research methodologies, providing consumer insights that drive strategic decisions across various sectors.
Explore Our Services
Market Research
Product Research
UX Research
Ethnographic Research
In-Depth Market Insights
Uncover critical market trends and consumer behavior with our comprehensive market research services.
Popular
Industry Analysis
Understand your industry's dynamics and competitive landscape.
Popular
Target Audience Profiling
Identify and understand your target audience's needs and preferences.
Competitor Analysis
Evaluate competitor strategies and positioning to enhance your market approach.
Trend Analysis
Stay ahead by understanding emerging trends and market shifts.
Comprehensive Product Evaluation
Gain insights into product performance, usability, and market fit through our product research services.
Popular
Concept Testing
Validate ideas and concepts before launch to reduce risks and improve success rates.
Popular
Usability Testing
Ensure your product meets user expectations through thorough usability assessments.
Product Positioning
Strategically position your product in the market for maximum impact and visibility.
Market Fit Analysis
Assess how well your product meets market needs and expectations.
User Experience Optimization
Enhance user satisfaction and engagement through targeted UX research methodologies.
Popular
User Testing
Evaluate user interactions to improve product usability and overall experience.
Popular
Journey Mapping
Visualize user journeys to identify pain points and opportunities for improvement.
A/B Testing
Test different versions of your product to determine the most effective design or feature.
Persona Development
Create detailed user personas to guide design and marketing strategies.
Cultural Insights Exploration
Delve deep into cultural contexts to understand user behaviors and motivations through ethnographic research.
Popular
Field Studies
Conduct on-site observations to gather real-world insights about user behaviors.
Popular
Contextual Inquiry
Engage with users in their environments to understand their experiences and challenges.
Cultural Analysis
Explore cultural influences on user behaviors to inform product development.
Participant Observation
Immerse in user environments to gain deeper understanding of their needs and behaviors.
Case Studies
Delve deep into cultural contexts to understand user behaviors and motivations through ethnographic research.
Popular
Case Studies
Conduct on-site observations to gather real-world insights about user behaviors.
Popular
Contextual Inquiry
Engage with users in their environments to understand their experiences and challenges.
Cultural Analysis
Explore cultural influences on user behaviors to inform product development.
Participant Observation
Immerse in user environments to gain deeper understanding of their needs and behaviors.
Simple Research Process
Access our services effortlessly by following these straightforward steps, designed for your convenience and success.
Consultation
Discuss your research needs clearly.
Research Execution
We conduct thorough research tailored to your requirements.
Deliver Insights
Receive actionable insights and recommendations.
About Avant Amour
At Avant Amour, we are dedicated to delivering high-quality research services that empower businesses to make informed decisions.
Expert Analysts
Tailored Research Solutions
Proven Track Record
Meet our Founder
Arpita Ghosh Hajra, the visionary Founder and Lead Researcher of Avant Amour, brings over 12 years of expertise in ethnography and design research. A specialist in uncovering deep cultural and behavioral insights, Arpita combines her academic excellence with a practical approach to problem-solving. With an M.Sc. from Calcutta University, she went for her Ph.D. to IIMA, and has a design degree from IIT Delhi, she has cultivated a multidisciplinary perspective that drives Avant Amour's innovative methodologies. Her leadership inspires a commitment to research excellence and the pursuit of meaningful, transformative outcomes for clients.
Our Past Work
Understanding factors behind success and failure of innovation turned into entrepreneurship venture.
To understand subscription behaviour for paid users on iOS US market.
Why do people drop out of Rapido app before seeing the fare estimate screen?
To understand behaviours of diabetic patients in India.
To understand organizational behavior through an ethnographic study.
Send Us a Message
Include a short description below to offer more context or details about the section. This can help visitors better understand the content.
Contact Us
Let's Connect
Get in Touch
We are here to assist you! Reach out for inquiries, bookings, or support, and expect prompt responses.
Address
28th floor , Tower heights 06, Uniworld city. Newtown Action area 3, kolkata -700160
connect@avantamour.in
Office Timing
Mon – Sat 9.00 – 19.00
Leading independent research firm in India, dedicated to qualitative and mixed method research services.
© Avant Amour 2025
